As a professional makeup artist of over 20 years, I kept hearing the same thing from my clients, false lashes were either too big, too heavy, too itchy, or just too much for everyday wear. They didn’t want thick plastic strips or the hassle of salon extensions. They just wanted something lightweight, natural-looking and comfortable enough to wear all day.

The problem? I couldn’t find any. So, I decided to make my own.

Demure specialises in cluster and individual lashes that look and feel completely natural. No plastic shine, no thick bands, no irritation – just beautifully soft, flexible lashes that blend effortlessly with your own.

Every lash in my collection has been personally tried, tested and hand-selected by me, making sure they blend seamlessly with your own lashes, feel weightless and last all day without irritation. If they don’t meet my standards, they don’t make the cut. Simple as that.

I believe everyone deserves beautiful lashes that feel as good as they look. I hope you love them as much as I do.

Lyndsey Marie
Make-up Artist & Founder of Demure