Luxury Lashes, Redefined.
Luxury cluster and individual lashes hand picked for seamless, salon-quality results.
Luxury Lashes, Redefined.
Luxury cluster and individual lashes hand picked for seamless, salon-quality results.
Trending Lashes
Signature
£9.95Our Signature lashes are perfect for creating a soft cat-eye or a naturally lifted look. Lightly tapered to mimic real lashes, they add a gentle flick and airy definition with no harsh lines or heaviness.
2-in-1 Bond & Seal
£9.95The Demure 2-in-1 Bond & Seal is your go-to for long-lasting, natural-looking lashes.
Pro Lash Applicator
£5.99The Demure Lash Applicator is your secret to seamless, mess-free lash application. Specifically designed to be used with Demure lashes for a natural, undetectable look.
Feather
£9.95Our Feather lashes give you complete control over your lash look. Whether you’re filling in sparse areas, stacking for volume or creating your own shape, these are the best for personalised lash styling.
Modest
£9.95Our Modest lashes are your go-to for balanced volume, shape and wearability. These work for literally everyone, whether you’re heading to brunch or a black-tie event.
Prim
£9.95Our Prim lashes are the perfect option for those who want a clean, classic lash look. These give subtle length and natural volume with a fine taper that blends beautifully into your lash line.
Joanne Smith
Lynda Tindall-Jones
Leanne Rhymes
Joanne Smith
Lynda Tindall-Jones
Leanne Rhymes
Joanne Smith
Lynda Tindall-Jones
Leanne Rhymes
New Lashes
2-in-1 Bond & Seal
£9.95The Demure 2-in-1 Bond & Seal is your go-to for long-lasting, natural-looking lashes.
Pro Lash Applicator
£5.99The Demure Lash Applicator is your secret to seamless, mess-free lash application. Specifically designed to be used with Demure lashes for a natural, undetectable look.
Feather
£9.95Our Feather lashes give you complete control over your lash look. Whether you’re filling in sparse areas, stacking for volume or creating your own shape, these are the best for personalised lash styling.
Modest
£9.95Our Modest lashes are your go-to for balanced volume, shape and wearability. These work for literally everyone, whether you’re heading to brunch or a black-tie event.
Prim
£9.95Our Prim lashes are the perfect option for those who want a clean, classic lash look. These give subtle length and natural volume with a fine taper that blends beautifully into your lash line.
Whisp
£9.95Our Whisp lashes are perfect for adding natural-looking fullness without that heavy, fake-lash feel. The ultra-fine fibres create a feathered, airy finish that blends seamlessly with your own lashes.

Demure is PETA Certified
Feel good about your purchase
All Demure products are proudly PETA Certified under the Global Beauty Without Bunnies program. That means they’re 100% cruelty-free and 100% Vegan.
Cruelty Free Vegan Friendly 100% Natural

PETA Certified
Feel good about your purchase
All our products are proudly PETA Certified under the Global Beauty Without Bunnies program. That means they’re 100% cruelty-free and 100% Vegan.
100% Cruelty Free Vegan Friendly