Demure – Salon-quality lashes for natural, everyday beauty.

Trending Lashes

Signature

£9.95

Our Signature lashes are perfect for creating a soft cat-eye or a naturally lifted look. Lightly tapered to mimic real lashes, they add a gentle flick and airy definition with no harsh lines or heaviness.

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2-in-1 Bond & Seal

£9.95

The Demure 2-in-1 Bond & Seal is your go-to for long-lasting, natural-looking lashes.

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Pro Lash Applicator

£5.99

The Demure Lash Applicator is your secret to seamless, mess-free lash application. Specifically designed to be used with Demure lashes for a natural, undetectable look.

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Feather

£9.95

Our Feather lashes give you complete control over your lash look. Whether you’re filling in sparse areas, stacking for volume or creating your own shape, these are the best for personalised lash styling.

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Modest

£9.95

Our Modest lashes are your go-to for balanced volume, shape and wearability. These work for literally everyone, whether you’re heading to brunch or a black-tie event.

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Prim

£9.95

Our Prim lashes are the perfect option for those who want a clean, classic lash look. These give subtle length and natural volume with a fine taper that blends beautifully into your lash line.

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New Lashes

2-in-1 Bond & Seal

£9.95

The Demure 2-in-1 Bond & Seal is your go-to for long-lasting, natural-looking lashes.

Add to basket

Pro Lash Applicator

£5.99

The Demure Lash Applicator is your secret to seamless, mess-free lash application. Specifically designed to be used with Demure lashes for a natural, undetectable look.

Add to basket

Feather

£9.95

Our Feather lashes give you complete control over your lash look. Whether you’re filling in sparse areas, stacking for volume or creating your own shape, these are the best for personalised lash styling.

Add to basket

Modest

£9.95

Our Modest lashes are your go-to for balanced volume, shape and wearability. These work for literally everyone, whether you’re heading to brunch or a black-tie event.

Add to basket

Prim

£9.95

Our Prim lashes are the perfect option for those who want a clean, classic lash look. These give subtle length and natural volume with a fine taper that blends beautifully into your lash line.

Add to basket

Whisp

£9.95

Our Whisp lashes are perfect for adding natural-looking fullness without that heavy, fake-lash feel. The ultra-fine fibres create a feathered, airy finish that blends seamlessly with your own lashes.

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Demure is PETA Certified

Feel good about your purchase


All Demure products are proudly PETA Certified under the Global Beauty Without Bunnies program. That means they’re 100% cruelty-free and 100% Vegan.

Cruelty Free     Vegan Friendly     100% Natural

PETA Certified

Feel good about your purchase


All our products are proudly PETA Certified under the Global Beauty Without Bunnies program. That means they’re 100% cruelty-free and 100% Vegan.

100% Cruelty Free     Vegan Friendly

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